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For agency owners, managers, and team members passionate about becoming effective leaders within their agencies

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MEET BEAU

Meet Beau Vincent—an inspiring entrepreneur, leadership coach, and host of the acclaimed podcast The Conviction of a Leader. With a powerful blend of vision, determination, and a deep passion for helping others, Beau has not only built an impressive career but has also made a lasting impact on those he mentors.

At 34, after years in the corporate world, Beau took a bold leap of faith to pursue his lifelong dream of entrepreneurship. In 2019, he founded Vincent Family Insurance, which has since experienced extraordinary growth, generating nearly $5.5 million in revenue within just three years.

AS FEATURED IN

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TEACH IT.
  • 70/20/10 Rule for Training

  • 4 Steps to Coaching

  • Setting tone like a thermostat, not a thermometer. 

  • Scheduling effective meetings, one on one training sessions and team meeting/trainings.

  • Interviewing like a master and setting the tone in the interview

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LEAD IT.
  • Leader’s make their people feel safe

  • How to be proactive vs. reactive

  • How to remain factual in times filled with emotions

  • Using the three C’s to attract, retain, and grow your team members

  • Living with non-negotiables

  • “We Love Insurance, But We Love People More”

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EXPECT IT.
  • How to have an effective accountability session with role playing

  • Discover the two ways to motivate your team.

  • Use the Motivational questionnaire to hold them accountable to their goals

  • Seeing is believing

WHAT'S INCLUDED IN CWC'S LEADERSHIP ACADEMY?

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Twice-weekly live coaching sessions. ​

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3-month
Course Certification

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Access to the private coaching community.

SUBSCRIBE FOR EXCLUSIVE INSIGHTS

Subscribe to get exclusive insights, updates, and more from The Conviction of a Leader.

7 STEPS TO CLOSING MORE SALES

(Watch the video breakdown in the CWC training platform)

1

OPENING

Stop asking YES and NO, it’s time to own the sale and it starts with the opening!

2

F.O.R.D

Build rapport with F.O.R.D (“This is a relationship not a transaction, don’t just ask the application questions! If you build rapport, you can ask for more”) Family, Occupation, Recreation, Dreams.

3

LEAD WITH LIABILITY

Lead with liability and stop asking a million questions. Just state the coverage, explain the coverage, and use a story on why they need that coverage!

4

ASSUME THE SALE

Never sell out of your pocket! Just go in for the ask! “I feel good about the coverages that we put together. I just need your routing and account information to lock in this great coverage for you today!

5

HANDLE THE OBJECTIONS

A. After objection one - isolate the objection.
B. After objection two - Feel, felt, found

6

HOTLIST

These are the customers you should have sold a policy to. You build great rapport, didn’t overcome their objections, they insisted on getting off the phone. Now, you have a short list of names that you add to daily. Work these often and especially around the end of the month!

7

FOLLOW-UP APPOINTMENT

Figure out the best time to follow up! When do they have enough insurance history? MVR incidents/ claims falling off? Birthday coming up?

I started working with Beau in April of 2023, before we met I was weary about being able to stay afloat. Being new to the industry I had a lot of things to figure out. After our first meeting, Beau had me on a path to turning the business around by focusing on process and expectations. Over the next few months, he was able to pinpoint several areas for me to tackle and I did head-on. Because of his experience and ideas on how to execute and set expectations, our business began to grow and I am proud to say we bonused again and went from Pro to Elite Status. We had our best year in revenue and have already started 2024 with a bang. Beau’s “matter of fact” approach and laid-back demeanor make him easy to work with. I found it easy to be vulnerable about my weaknesses and transparent about my numbers without being judged. I look forward to working with Beau and the Craig Wiggins Organization more in the future.

 

Michael Daniels
Agency Owner

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